Social Media Marketing As A Business: What You Should Know

If there’s one freelance role that a large number of people want to get it’s social media marketing. Why? Because it’s a business concept that is interesting, on trend and a lot of fun to manage. Social media marketing is hard work, but the actual role itself can be a lot of fun. That’s why so many entrepenurs are choosing to make this a route that they go down when it comes to starting their own businesses.

Has the time come for you to start a business of your own and social media marketing seems a good way to go? If the answer is yes, then you might want to consider taking the time to have a read of this guide, to ensure that you give your business the very best chance of success. The fact is that running a small business is hard work and takes a lot of time, effort and money to get off of the ground.

The good news is that if you know what you’re doing, it is possible to launch a highly successful social media marketing business. Bearing that in mind, below is a guide to everything that you need to know about choosing to go down this channel for your career.


Social media is constantly changing and evolving

The social media marketing industry is an interesting one because it is an area that is always changing. Compared to other business industries, social media is extremely fast-paced. In social media, things are constantly changing, particularly on platforms like Facebook. While it is possible to stay ahead of what’s happening within the industry, if you are going to build a business around social media, you need to have your finger on the pulse and be up to date with every single change to social media.

Take Facebook, for instance, there was an update at the start of August, then another update in mid August, and now another update has just been announced. While the majority of social media updates are minor and won’t impact how you manage your client’s social media channels, there will also be some major ones that you need to take note of and properly research.

Read a lot

When it comes to staying up to date with what’s happening in the virtual marketing world, reading a lot is essential. When we say read a lot, we don’t mean books. Social media moves far too fast for books – by the time a book is printed, the information is out of date. However, ebooks can be a good source of knowledge, as can magazines and blogs – blogs are one of the best ways to learn more about social media updates.

If your business is going to have a chance of being successful, you need to ensure that you remain up to date with all relevant news and information. There are some fantastic sites out there that offer really interesting news content relating to social media marketing. One of them is Social Media Today, a website that shares all of the most relevant social media-related news. You might also find Google News a good source of information regarding updates, so it’s worth checking this bank of knowledge on a regular basis.

Treat it like a business from day one

If you want to build a business that has the best chance of success, it’s vital that you treat it like a business from day one. It doesn’t matter where you are running said business from, if you don’t treat it like a business, it will fail. That’s why knowing how to run your venture like a business is so crucial.

Being new to the business sector can mean that this isn’t the case, but it’s easy once you get the hang of it. The key to success is simple: be professional. The more professional you come across, the better for your business. Even if you are running your venture from home, it’s still crucial that you ensure that you create a feel of professionalism.

What does this mean? It means having a dedicated home office to work from. It means setting up a professionally designed website and having a matching email address to use for correspondence. You also need to invest in a business phone and dedicated business phone number. If you are working from a domestic address, it’s also a good idea to invest in a virtual mailbox that offers a commercial address for your business mail to be sent to, such as from a site like Giving out a domestic address for business correspondence is not a good step to take as it impacts how professional your social media business seems.


Have a business plan in place

Social media is a highly competitive industry to be in, which is why you need to do everything possible to ensure that you business will succeed. It’s not easy building a business in an already saturated area, but if you’re smart about the approach that you take, you can create a business that has a high chance of success, the key to that though is having a business plan in place.

Ask any successful business owner and they will tell you that you can’t build a profitable and prosperous business without a solid business plan in place. That’s why if you don’t already have a business plan mapped out, it’s important that you take the time to create one. Not sure how to go about doing that? Don’t panic, you can easily download a business plan template online and use that to create your business plan.

If you feel that you need more help than this, there’s also the option of choosing to work with a business consultant who can help you to get your venture off the ground more easily.

Social media is a great area to go into as there is a large amount of potential for success, but the fact is that success doesn’t just happen. If you want to build a highly prosperous social media business, you need to know what it takes to achieve this success. Hopefully, the guide above has given you an insight into that.

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91 thoughts

  1. Hi Ula, this is great! thanks for all the helpful info on starting your own social media business. I’m beginning to already do the work, for a local non-profit in San Francisco, but I feel like I need more structure to what I’m doing. This blog article really is informative. 😉

  2. You are right! We need time to read and ,very important, to process the information. The social media is changing very quickly nowdays!

  3. Ugh, so hard for me as a science professional to market my business, but too small to hire anybody. So I just keep trying and learning from others. I try and approach it as a modern requirement and science project. I’ll keep moving forward and thanks for some advice.

  4. The biggest problem with using social media in business is the lack of personal interaction. It is really hard to connect with people on a mental level here on the internet.

  5. The point that I love the most is the very first one. Social media, because it is something that is always improving and looking to do more, is always full of opportunity. And I think that is what everyone wants. A shot. Every time there’s an update, there’s another opportunity to be on top. That is encouraging to both newbies and those who may feel that they’re stuck in a rut. Every other point I can concur with. Well done!

  6. simple ula thank you for this useful information ,i so much appreciate it,pls i dont know if i can get your email or something to get in touch with incase i have a questions because am still new in social media marketing….

  7. Thanks for your article! I’ve been managing social media as a manager for restaurants before for let year I decided to step out from operations and study in depth digital marketing specialised in Social Media and marketing strategy. So far, I’m really happy and excited with my new job and the upcoming opportunities !
    I would say, Social Media it’s a whole world but it makes a difference to have Marketing knowledge!

  8. Treating your social media like a business from day 1 is the most important mindset tip. Or, as one said – your instagram is like a fridge: only open it if you’ve put something in it. Great post!

  9. I completely agree: staying on top of social media trends is just as important as running an account for a new business. Really great advice for anyone who runs social media for a business!

  10. NICE INFO…
    There are many ways to create a website but however with certain restrictions. Best way I would like to suggest is to know the basics of web designing with html and css and then start creating the website of you choice.

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