Unconscious Bias: Are you Aware Of It?

Unconscious Bias: Are you Aware Of It?

There are so many buzzwords flying around but have you heard of unconscious bias? It’s not a buzzword, but in today’s diverse society, it is a critical issue. Unconscious biases are our unintentional people preferences, formed by our socialization and experiences, including exposure to the media. They are the result of our limited cognitive capacity; we implicitly and automatically both group and categorize people to avoid having to conduct entirely new assessments for every new person.

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