If you’re a part of the influencer world, then you will know that if you get it right, you can create a full-time career from it. One of the important ways to make your influencer career a success is by creating multiple streams of revenue. One of those streams of income is through merch.
However, what are some of the top tips for selling merch as an influencer? If you’re looking to make extra revenue as an influencer, then here are some top tips that will help you make that extra dosh!
Do Your Research
Selling merch as an influencer is something that not everyone does until they actually have a real influence over their followers. After all, in order to make money from your merch, you want those who are most likely to buy from you, to make a purchase.
Therefore, it’s worth doing your research and perhaps looking at any previous data where you might have collaborated with other brands in order to push and promote their own products or services. Perhaps where you’ve used a discount code for your followers, that might provide some insight into how many of your followers, actually buy from what you promote.
Research is important because it’s going to ensure you are ready to offer merch. Otherwise, you might be wasting your time and any investment you put into it.
Pick Merch Types That People Will Want To Buy
The right type of merch that you decide to sell is important to get right. After all, you don’t want to try and offer your followers something that they wouldn’t get much use out of. For example, for many during this time of year, it tends to be a little cooler than normal. With that being said, it might be worth looking at services that provide cozy clothing.
Custom toques made in Canada for example, are items of clothing that your followers might actually want to purchase and wear. It’s important to consider the time of year and relevancy to the audience when considering the different types of merch available.
Wear Your Merch
If you’re not wearing your merch, then chances are, you’re not going to be encouraging your audience to buy it either. You want to represent and advocate for your merch and that means wearing it regularly. If your merch isn’t something that you can wear, make sure you start to feature it in all of the content you create going forward in some way, shape, or form.
Don’t Overdo It When It Comes To Stock Orders
If you’ve got the confidence that your merch will sell, then it’s important to order enough so that you can keep up with the demand when the merch goes live.
Try not to overdo it though when it comes to ordering stock. If you order too much and it turns out that the merch isn’t as possible as you thought, then you’ve not only got wasted stock but you’ve also wasted your money.
If you’ve done merch before, take a look at your previous sales data. If you’ve not sold merch before, then you’ll want to take a look at other influencers and perhaps gather some intel on what they did when first starting out.
Show Off To Your Followers On Social Media
Social media is a powerful tool that as an influencer, you will already know is useful for promotion. With that being said, every effort you can make to show your merch off on social media is worthwhile.
There are a number of ways in which you can do this. Simply putting them on your profile is the go-to. Most social media platforms now give sellers the opportunity to sell their products on the platform too, so that’s another option worth considering.
You might also want to share the content that your own followers create when it comes to receiving their merch.
Run paid advertising
Finally, consider running some paid advertising in order to push your merch further. It’s worth timing the promotion of your merch when you’ve got content coming out that’s likely to be well engaged with.
Paid advertising is an investment into your influencer career and something that can certainly prove fruitful if you’ve got the merch type right. Experiment with paid advertising to figure out what works for you and your profiles. Creating a strategy in your merch advertising is just as important as brainstorming to find which merch types work for your audience.
Selling merch as an influencer is definitely something that’s worth pursuing. Give it a go if you’ve not done so already.
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A lot of content! Good work
Thank you so much! 🙂
No problem!