Whether you have recently launched your own company or have been side-hustling for several years, good marketing and promotion are essential in helping your business survive the pandemic and into the future. After all, you’ll struggle to bring in new customers without good promotion, which limits your earning potential significantly.
With that in mind, here are five tried and tested ways to promote your business that never fail.
Be Good At What You Do
Being good at what you do is one of the easiest ways to promote your business, as it requires no extra effort on your behalf. For example, if you simply focus on providing your customers with excellent services and products and do so with a smile – they are more likely to recommend your company to a friend or write a review. Either way, this will enable you to connect with new customers (for free) through word of mouth. Positive feedback is also a great way to establish trust with new customers.
Curate An Authentic Online Presence
Running a complete website and several social media accounts is another great way to promote your business – particularly in the age of online shopping. However, having an online presence alone is not enough – you need to appear authentic and trustworthy. This is due to the fact that customers respond better to this kind of content, as it enables them to build a relationship with your brand. They will feel like your company is a company you can trust. One way you can achieve this goal is by trying to add a human element to your content so that you appear friendly and welcoming. For example, instead of posting advert after advert on your socials, why not post some pics of your staff and let your followers meet the team?
Set Up A Digital Billboard
While online marketing is important, do not discount more traditional marketing methods such as billboards. After all, there’s a reason you drive past so many of them a day – they are effective marketing techniques that can help your brand to grow in popularity. They are also guaranteed brand visibility. For example, if you work with brands such as Allvision, your digital billboard will likely be seen by hundreds of drivers in any given week.
Learn About SEO Tactics
SEO marketing tactics are another great way to promote your brand. To put it simply, SEO tactics involve finding and using certain keywords or phrases in your online content so that your website will appear more frequently (or higher up) in internet searches. While it can be a little hard to get to grips with, once mastered, you’ll see a rise in online engagement and, by extension, sales.
Host A Competition On Social Media
Getting to grips with all areas of social media marketing is another great way to promote your business, based on the fact that we spend so much time on our phones. However, you might find it hard to receive positive engagement right off the bat. One way you can combat this is by partnering with other local brands and hosting an online competition. For example, you could pool together some of your products as a prize package. Then, viewers must follow your brand(s) accounts, comment, and share the image with their followers for a chance to win. This will increase your brand’s visibility and help you earn new followers.
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